Predator Anti-Bullying Campaign.
Predator is a gaming hardware brand known for its power and precision. They approached us with a challenge – to raise awareness about cyberbullying within the gaming community and empower gamers to take a stand against it. Our strategy focused on creating a message that resonated with gamers – “Game with Respect.” This simple yet powerful tagline became the foundation for the campaign, to help encourage a more positive and inclusive online gaming environment.
Predator Anti-Bullying Campaign.
Predator is a gaming hardware brand known for its power and precision. They approached us with a challenge – to raise awareness about cyberbullying within the gaming community and empower gamers to take a stand against it. Our strategy focused on creating a message that resonated with gamers – “Game with Respect.” This simple yet powerful tagline became the foundation for the campaign, to help encourage a more positive and inclusive online gaming environment.
About this project.
We developed a vibrant campaign that included brand development, campaign conceptualisation, campaign messaging, content writing, social media management, web development and graphic design as the main project deliverables.
The website served as an interactive platform for gamers, as influencers, to pledge their stand and receive a digital pack containing social media assets to spread the message further.
The campaign culminated in a gaming event where the anti-bullying message was further amplified to a large audience of engaged gamers.
Through this multi-faceted approach, the Predator Anti-Bullying Campaign successfully turned the gaming world into a powerful platform for positive change.
Our Solution.
The Predator Anti-Bullying Campaign successfully leveraged the gaming environment to raise awareness about cyberbullying and empower gamers to take action. This project showcased our ability to deliver a comprehensive brand and campaign solution, encompassing strategy, development and execution across various platforms.
