The month of October has become synonymous with breast cancer awareness the world over. Pink is the colour palette of choice and fundraising efforts, events and the dissemination of information are all the order of the day. Altron BMS felt it a cause important enough to spotlight internally.
ALTRON BYTES MS
ABOUT THIS PROJECT
The main goal of this month-long internal campaign was to help raise staff awareness, share important facts and statistics relating to breast cancer, as well as to encourage people to get involved in supporting the cause in their personal capacities.
The communication and collateral we produced was mostly visual – posters, screensavers, mailers, website headers, banners, pins and information cards. Regular social media posts were also integrated into the campaign. Altron BMS essentially became ‘pink’ for a month and the overall campaign was well received.