Italtile have been building their brand since 1969 and are considered industry leaders in the supply of premium quality porcelain and ceramic tiles, sanitary ware, taps, bathroom furniture and accessories. With a range of top international brands and the very best local merchandise, Italtile offers a truly luxe shopping experience.
BRAND PRESENTATION AND
ABOUT THIS PROJECT
The team at Italtile strives to identify and retain the best talent available, understands the value of continuous training and the importance of having motivated teams. They also strive to be the leading retail brand, offering a wide range of premium, on-trend products in a dynamic environment. Their requirements for this project included a presentation that highlighted their core offerings and positioning within the market, as well as a visual presentation (corporate video) of their brand as it has evolved to become what it is today.
Using their corporate identity and project theme – Taking the Lead – as a guide, we designed 25 presentation slides that helped unpack their business as a whole, as part of an internal sales and information exercise to staff and stores. We also produced a corporate video, from shoot, to edit, to post production, that not only highlighted the company’s story thus far, but also took the viewer on a journey of the current Italtile showroom/s – to experience what it means to truly ‘Live Beautifully’.