Bravacious is a lingerie boutique passionate about fitting ladies into their correct size, empowering them with the knowledge of what to look for in a good-fitting bra and offering them gorgeous styles to choose from, including quality everyday bras, sports bras, nursing bras and swimwear.
ABOUT THIS PROJECT
We were tasked to assist with giving the Bravacious brand a new look and feel – one that was fun and fresh, but that still looked professional. As an established brand, with a bespoke fitting service and quality imported ranges, it was important that all the branding collateral – from the website to the Bravacious social media pages – carried the same design and tone, from the colour palette to the messaging. It was also important for us to ‘bottle’ the expertise, energy and passion that exists within the business and share that with the Bravacious online audience.
We opted for monthly ‘themes’ in terms of colours and messaging to keep things fresh, while still maintaining a level of consistency. The key was also to use imagery and content that related to all women, as the Bravacious range caters for every shape and size and is all about feeling comfortable, confident and beautiful. We also devised monthly social content plans that included an equal mix of inspiration, information and product-focused posts, in a friendly, warm and upbeat tone. We gave the existing Bravacious website a makeover to match the direction of the social media content, including the introduction of informative, monthly blog posts and e-commerce capabilities.