Altron Bytes Managed Solutions

BRAND ALIGNMENT

2019
Deliverables

Altron Bytes Managed Solutions, a subsidiary of Altron, provides enterprise-wide, end-to-end technology solutions and related services to the financial, retail and end-user computing market segments.

ABOUT THIS PROJECT

The aim here was to partner with the Altron marketing team to assist in positioning Altron Bytes Managed Solutions as a purpose-driven employee brand through the entrenchment of the Altron values within all areas of the operation – to develop engaging, impactful and emotive-driven marketing, event and sales collateral. Also, to aid the organisation in expanding their digital marketing platforms, including the redevelopment of their website, creating a larger social footprint and building their image to be a true reflection of who they are as a focused technology company, including the value of their products and services.

OUR SOLUTION

Our solution was to position our services as an extension of the Altron BMS marketing department in developing, aligning and enhancing the brand. We provided a full complement of marketing and sales collateral, including presentation templates, corporate folders, sales product and solution brochures, solution videos, animations and infographics, internal marketing collateral, a redeveloped website with a focus on the user experience and a range of social media creative and content campaigns that engaged and dramatically increased organic followers.