WeFi Technology Group | Brand Refresh.
WeFi Technology Group is a leading provider of IT finance solutions. Headquartered in the US, but with offices in Europe, as well as an Innovation Hub in South Africa, they embrace the length and breadth of the channel finance journey, helping vendors and channel partners get the most from their working capital. With a highly experienced team, seasoned in the industry, they had grown to a point where they wanted to elevate their brand presence in the market.
WeFi Technology Group | Brand Refresh.
WeFi Technology Group is a leading provider of IT finance solutions. Headquartered in the US, but with offices in Europe, as well as an Innovation Hub in South Africa, they embrace the length and breadth of the channel finance journey, helping vendors and channel partners get the most from their working capital. With a highly experienced team, seasoned in the industry, they had grown to a point where they wanted to elevate their brand presence in the market.
About this project.
We saw a chance to breathe new life into the WeFi brand – not through a complete overhaul, but through a strategic refinement. This involved modernising the visual identity to feel fresh and captivating, while preserving the core elements that resonate with their existing customers.
We also focused on humanising the brand by crafting a rich narrative that tells their story and fosters an emotional connection. This narrative included developing a distinct brand persona that reflects their values and voice, along with a compelling story that communicates their history, mission and vision.
By ensuring this message was consistent across all global teams, we helped them establish a stronger and more unified brand presence in the marketplace. This included designing digital assets like their website and marketing collateral.
Our comprehensive approach created a cohesive and engaging brand image that effectively conveys WeFi's story and vision to the global fintech market.
Our Solution.
The resulting brand refresh for WeFi Technology Group effectively communicates a modern brand built on decades of IP. It fuels WeFi’s market dominance, attracting new customers while retaining the loyalty of existing ones. It also celebrates their impressive solution offerings and proprietary platform, while firmly positioning them as an innovative leader ready to tackle the challenges and opportunities of the future.
