Diamond Implements | Brand Refresh.
Diamond Implements has been a South African leader in feed mixer technology since 1974. Renowned for their unwavering commitment to quality and innovation, they’ve consistently delivered top-tier feed mixing equipment. Diamond Implements understands the evolving needs of their clients and were looking to revitalise their brand identity, solidify their market leadership and celebrate their impressive 50-year anniversary.
Diamond Implements | Brand Refresh.
Diamond Implements has been a South African leader in feed mixer technology since 1974. Renowned for their unwavering commitment to quality and innovation, they’ve consistently delivered top-tier feed mixing equipment. Diamond Implements understands the evolving needs of their clients and were looking to revitalise their brand identity, solidify their market leadership and celebrate their impressive 50-year anniversary.
About this project.
The Diamond Implements brand refresh needed to achieve these key objectives:
• Modernised Brand Identity: This included a logo redesign, colour palette refresh and a revamped visual identity system that spoke to their ongoing commitment to innovation.
• Heritage & Expertise: We needed to emphasise Diamond Implements’ 50-year history as a trusted partner in the feed mixer industry, showcasing their rich heritage and unwavering dedication to the industry.
Through strategic communication and a refreshed visual identity, we reinforced Diamond Implements’ position as the premier provider of feed mixer solutions in Southern Africa.
Our Solution.
The resulting brand refresh for Diamond Implements effectively communicates a modern brand built on tradition. It fuels Diamond Implements’ market dominance, attracting new customers while retaining the loyalty of existing ones. It celebrates their impressive 50-year legacy while firmly positioning them as a leader ready to tackle the challenges and opportunities of the future.
